Privacy Notice – Simpleat

Last updated: 22 March 2026

Simpleat respects your privacy and is committed to protecting your personal data. This Privacy Notice explains how we collect, use, store, share, and protect your personal data when you visit our website, join our waiting list, contact us, or use our services.

This Privacy Notice is intended to be used globally. Depending on where you live, local privacy laws may give you additional rights.

1. Who we are

Simpleat
Amsterdam, The Netherlands
Email: contact@simpleat.app

Simpleat is responsible for the processing of personal data described in this Privacy Notice.

2. Scope of this Privacy Notice

This Privacy Notice applies to personal data collected through:

• the Simpleat website
• the Simpleat waiting list or sign-up forms
• email communications with Simpleat
• the Simpleat app and related services, if and when available
• other interactions you may have with Simpleat

3. What personal data we collect

We may collect the following categories of personal data, depending on how you interact with us.

a. Waiting list and signup data

If you join our waiting list or submit your email through our website, we may collect:

• your email address
• the date and time of your submission
• your signup status
• the consent choice you made
• the version of the message or form shown at the time of signup
• technical information related to the signup, such as IP address, browser type, device type, and user agent
• unsubscribe status and related records

b. Contact and communication data

If you contact us, we may collect:

• your name, if you provide it
• your email address
• the contents of your message
• any attachments or other information you choose to send

c. Website usage data

When you visit our website, we may automatically collect certain technical data, such as:

• IP address
• browser type and version
• device type
• operating system
• pages visited
• time and date of access
• referring website or source
• general usage and interaction data

d. App and account data

If the Simpleat app becomes available and you create an account or use the service, we may collect additional data necessary to provide the service, such as:

• account details
• login information
• saved recipes
• meal planning preferences
• user settings
• subscription or billing-related data, if applicable

We will only collect personal data that is reasonably necessary for the relevant purpose.

4. How we collect your personal data

We collect personal data:

• directly from you, when you submit a form, join the waiting list, contact us, or use our services
• automatically, through your browser, device, cookies, or similar technologies
• from service providers or partners who help us operate our website, communications, or services, where applicable

5. Why we use your personal data

We may use your personal data for the following purposes:

• to operate, maintain, and improve our website and services
• to add you to the Simpleat waiting list
• to send you a confirmation email or acknowledgement of your signup
• to send you launch-related or service-related emails where permitted by law
• to respond to enquiries, questions, or support requests
• to manage and improve user experience
• to prevent abuse, fraud, spam, or security incidents
• to comply with legal obligations
• to enforce our terms, policies, and legal rights
• to prepare, launch, and improve the Simpleat app and related offerings

6. Legal bases for processing

Where required by applicable law, we process personal data only when we have a valid legal basis to do so. Depending on the circumstances, these legal bases may include:

• your consent
• performance of a contract or steps taken at your request before entering into a contract
• our legitimate interests, where these are not overridden by your rights and interests
• compliance with legal obligations
• protection of our legal rights

If you are located in a country or region where consent is required for certain communications, we will rely on consent where necessary.

7. Waiting list and email communications

If you sign up for the Simpleat waiting list, we may use your email address to:

• confirm that your submission has been received
• manage your place on the waiting list
• send updates related to the launch of the app
• send related product or service announcements where permitted by law or where you have agreed to receive them

Simpleat currently uses single opt-in for waiting list signups. This means that when you submit your email address through the signup form, you are added to the waiting list without a separate confirmation click.

We may keep records of:

• when you signed up
• the form or wording shown to you at signup
• your consent status
• technical information associated with the submission
• whether you unsubscribed later

You can unsubscribe from non-essential email communications at any time by using the unsubscribe link in the email or by contacting us at contact@simpleat.app.

8. Cookies and similar technologies

We may use cookies and similar technologies to:

• make our website function properly
• remember preferences
• understand website traffic and usage
• improve performance and user experience
• support analytics, security, and service functionality

Depending on your location and applicable law, we may ask for your consent before using non-essential cookies or similar technologies.

You can manage cookies through your browser settings and, where available, through our cookie banner or preferences tool.

9. How we share your personal data

We do not sell your personal data.

We may share personal data with trusted third parties where reasonably necessary, including:

• hosting providers
• cloud storage or database providers
• email delivery and communication providers
• analytics providers
• security and fraud prevention providers
• payment providers, if applicable in the future
• professional advisers such as legal, accounting, or compliance advisers
• regulators, authorities, courts, or law enforcement where required

These third parties may process personal data on our behalf or, in some cases, as independent controllers depending on the service they provide.

10. International data transfers

Simpleat may use service providers located in different countries. As a result, your personal data may be transferred to, stored in, or accessed from countries outside your country of residence.

Where required by law, we will take reasonable steps to ensure that international transfers are protected by appropriate safeguards.

11. How long we keep your personal data

We keep personal data only for as long as necessary for the purposes described in this Privacy Notice, unless a longer period is required or permitted by law.

Examples include:

• waiting list data: until it is no longer needed for waiting list management, launch communications, or related follow-up
• contact requests: for as long as necessary to respond and handle the request
• technical and security logs: for a limited period appropriate for security, diagnostics, and fraud prevention
• unsubscribe records: for as long as reasonably necessary to respect your opt-out and avoid sending unwanted emails again

When personal data is no longer needed, we may delete it, anonymize it, or securely store it only where legally required.

12. Your privacy rights

Depending on where you live, you may have rights regarding your personal data, including the right to:

• access the personal data we hold about you
• request correction of inaccurate or incomplete data
• request deletion of your personal data
• request restriction of processing
• object to certain processing
• withdraw consent, where processing is based on consent
• request portability of your personal data, where applicable
• lodge a complaint with a competent supervisory authority or regulator

Not all rights apply in all jurisdictions, and some rights may be subject to exceptions under applicable law.

To exercise any of your rights, please contact us at contact@simpleat.app.

13. How we protect your personal data

We take reasonable technical and organizational measures to protect personal data against unauthorized access, disclosure, misuse, loss, alteration, or destruction.

These measures may include:

• secure hosting
• encrypted connections
• access restrictions
• authentication controls
• monitoring and security safeguards
• limiting access to personal data to those who need it

No method of transmission or storage is completely secure, but we work to protect your data appropriately.

14. Children’s privacy

Simpleat is not directed to children unless explicitly stated otherwise. We do not knowingly collect personal data from children in violation of applicable law.

If you believe that a child has provided personal data to us unlawfully, please contact us at contact@simpleat.app, and we will review the matter.

15. Third-party links and services

Our website or services may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy notices before providing any personal data.

16. Changes to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our business, technology, legal obligations, or services.

When we make changes, we will update the “Last updated” date at the top of this Privacy Notice. If required by law, we will provide additional notice.

17. Contact us

If you have any questions, requests, or concerns about this Privacy Notice or the way your personal data is handled, you can contact us at:

Simpleat
Amsterdam, The Netherlands
contact@simpleat.app